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Drink Recipes

New recipe coming for one of Coke’s most popular drinks

If you’re a fan of Coca-Cola Zero Sugar, you may want to brace yourself — the recipe for your beloved beverage is changing.

The company said it’s tweaking the beverage to try and make the drink taste more like regular Coke. The can that the drink comes in is also getting a makeover — all red, rather than red and black.

Coca-Cola said it’s focusing its resources on its trademark products, including Coke, Coke Zero Sugar and Diet Coke after discontinuing some struggling brands.

The company said it hopes the updated version of Coca-Cola Zero Sugar will attract more customers.

“Despite its enormous success, Coca-Cola Zero Sugar still represents a relatively small percentage,” of the Coke brand, said CEO James Quincey during an April analyst call discussing first quarter results. “The improved recipe brings its taste even closer to that [of] the iconic Coca-Cola,” he said, adding that “this was influenced by consumer insight and our focus on constant improvement.”

The new version of the soda will roll out in the US this month and hit shelves in Canada in September.

The product has already been updated in some international markets, leaving some customers wondering why Coke is messing with their beloved drink.

“What have you done to my favourite drink coke zero sugar?” one despondent fan tweeted. “The new recipe is shocking. I won’t be buying another can until you fix your mistake and bring back the old flavour.” Another wrote that the new version helped break an addiction to the product because “the new taste is so bad.”

It’s unclear how exactly the recipe is changing in the US, but the company noted that the new version should taste “more refreshing and delicious.”

“We pre-tested both the new recipe and the new look, with current Coca-Cola Zero Sugar consumers and non-consumers,” said Rafael Prandini, category lead of Coca-Cola Trademark in North America. “And they really love it.” The results the company has seen from these launches are “very encouraging,” he said.

The-CNN-Wire
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